BOCA RATON, FL— Following the 2018 launch of social media platform BuzzFeed’s food-centric Tasty licensed line of housewares at Walmart, Epoca International has expanded the assortment with new kitchenware, cookware and accessories.
“Epoca International’s licensed brand Tasty, from BuzzFeed, continues its extremely successful exclusive partnership with Walmart as it grows and expands with new and refreshed product offerings,” said Josh Melzer, vp/marketing, Epoca. “2020 saw an invigoration of design for a large number of items across the cookware, bakeware, gadget and cutlery categories. The design elements for Tasty’s new products were formed by feedback from their massive network of engaged fans.”
Melzer noted that the Tasty brand reaches over 11 million unique monthly users on Facebook and Instagram. As such, Melzer said the brand was able to garner not only feedback and product suggestions about their additional offerings, but learned of new opportunities for development as well.
Launched to meet the demand of the Millennial consumer market and to bring the fun back into cooking, the line is designed to translate the Tasty brand into kitchenware, and as such the products are available in a variety of colors, including the signature
Tasty blue shade.
The original launch included more than 100 SKUs across cookware, bakeware and kitchen gadgets. The latest introduction expands upon the initial rollout with new specialty kitchen tools designed based on the feedback the brands received from consumers.
For example, Melzer said that comments on Tasty recipe videos discussed customer pain points around chopping, the need for multiple containers for chopped veggies, and clean up after. As a result, Epoca designed the Tasty Cutting Board Prep Station with removable trays. The prep station features four removable prep trays which click into place within the board when chopping, as well as multifunctional components like herb strippers, strainers, graters and more.
In addition, Melzer said almost all Tasty gadgets have been entirely redesigned from the bottom up, with most featuring multi-use opportunities, such as a solid turner with a built-in grater, a soup ladle with measure marks, oversized jumbo turner for pancakes, and a garlic press for mincing or slicing.
New color assortments and product design elements are also featured in cookware offerings, including a new pink Dutch oven.
Epoca and BuzzFeed are also expanding the licensed line of Goodful housewares into new premium outlets. Goodful is BuzzFeed’s health and wellness brand.
To meet the demand, Epoca has developed new offerings in the food storage and beverage segments for Goodful that complement a growing range of products across cookware, bakeware, gadgets and cutlery.
The new Goodful items were each designed based on research conducted through the comments and feedback garnered from the Goodful fan base, across social media and reviews on e-commerce platforms where the products are already sold, Melzer said.
New featured items include the Goodful Salad Container that includes removable internal trays and enhanced locking and carrying mechanisms. Other items include vacuum sealed insulated food jars and reusable bags.
“Through the partnership with Goodful, a large amount of online content has been created to support the products,” Melzer said. “As a digital-first brand, Goodful is uniquely positioned to leverage brand heritage as its physical products expand across the online landscape. Goodful has also partnered with brand influencers to bring the latest hacks, tips and tricks directly to the consumer with social posts and editorial articles to further support its momentum.”
The new and expanded assortment of Goodful items are currently in stock and available for shipping with additional new products in production.
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September 18, 2020 at 01:18AM
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Epoca Expands Tasty And Goodful Kitchenware Brands - HomeWorld Business
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